This page serves as an illustrative guide to a pricing journey — from diagnosing pricing maturity, to analysing customer data, to selecting a monetisation model.
It’s not a comprehensive framework, but an example of how teams might structure their thinking. It draws on my experience as a pricing consultant and product thinker, and is intended as a starting point for clearer, more strategic conversations around pricing.
Note: The embedded data in pricing analysis and monetisation models may take several seconds to load.
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